Witcher 2’s digital sales figures, revealed

Digital sales figures for games are all-too-often covered by a veil of secrecy (Steam, for example, has a specific policy not to release that information). So it makes a nice, interesting change for CD Projekt to pull back that veil and release concrete information about digital sales of its RPG, The Witcher 2: Assassins of Kings.
Almost 250,000 copies of the game were sold digitally between 17 May and 30 October of 2011, of which 195,000 were sold through Steam (roughly 81%). 35,000 copies (15%) were sold through CD Projekt-owned Good Old Games (these copies were also DRM-free).
That left 10,000 or so (a mere 4%) sold through a combination of Amazon.com, Impulse, Direct2Drive and GamersGate.
To put those numbers in a little more context, CD Projekt stated in August 2011 that The Witcher 2 had sold one million copies. From this, we can estimate that digital sales were less than one quarter of that total.
So while digital distribution is undoubtedly getting more popular and widespread, in the case of The Witcher 2, retail still pulled the majority of sales.
However you buy it though, it’s still a damn fine game.