PUBG developer launches campaign to ‘fix PUBG’

Sometimes it feels like PUBG Corp. is fighting a losing battle. The PlayerUnknown’s Battlegrounds developer is responsible to one of the most popular games in the world. But with each new, significant update PUBG Corp. releases, the studio continues to isolate players. Battlegrounds is an exciting, tense multiplayer game that’s wracked by performance issues. Because of this, it’s not uncommon for PUBG Corp. to tease an update, whip the PUBG community into a frenzy, and then burn all of their goodwill once players see the game’s still less-than-optimized. PUBG Corp wants to change that. The developer has plans to fix PUBG.

And now, there’s a website dedicated to tracking the studio’s ongoing efforts.

The aptly named “fix PUBG” campaign is a months-long bug fixing and optimization effort. Displayed on a series of sleek, readable charts are the various areas PUBG Corp plan to improve and fix. Accompanying each category is a timeline. Currently, the campaign will run from August through October. Over the coming weeks, players can expect improvements to PUBG‘s client and server performance, anti-cheat technology, matchmaking, and general bug/quality of life fixes.

Breaking it down

Plenty of improvements are coming to PUBG.

On the new Fix PUBG website, the developer outlines a clear mission statement. “[Fix the game]…is a phrase that we’ve been hearing a lot lately. Bugs, performance problems,
and quality-of-life issues have been limiting PUBG‘s true potential, and you want it fixed. So we think it’s time to do something about it,” it reads.

It’s a noble effort, and a smart PR move, to release a three-month roadmap. In addition to the site’s planned changes, each of the categories has a detailed fix log. Clicking on the fix log allows viewers to examine granular details that are usually reserved for boring patch notes. It’s all presented in an informative, digestible series of boxes and charts.

Hopefully, the Fix PUBG campaign does what its title suggests. The battle royale game’s lost some steam since leaving early access as its biggest competitor, Fortnite, continues its meteoric rise. The roadmap’s there, all PUBG Corp. has to do is make sure they stick to the plan.