Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.

Nintendo’s handheld division “will fall apart”

This article is over 12 years old and may contain outdated information

Recommended Videos

Nintendo are being well and truly beaten by the likes of Apple and Android in the handheld market.

That’s the view of Ngmoco CEO Neil Young, who says that Nintendo’s days in the handheld market are numbered. Ngmoco make free-to-play mobile games for iOS and Android, including Touch Pet Dogs and We Rule. Two games that, if I’m honest, I’ve never heard of.

What better person than Neil Young, then, to educate me on the future of Nintendo.

The crux of young’s argument is one that we’ve heard numerous times before – consumers don’t want to spend $30 on a handheld game now that they’re used to paying next to nothing for smartphone games.

Apple beat Sony, now it and Android are beating Nintendo, says Young:

“I think that Apple has done a number on Sony, and Apple and Android are now doing a number on Nintendo. What they’re really doing is defeating the Nintendo hardware machine.

“The ecosystem that they’ve created, it’s just really difficult to justify spending $30 on a game that is anything other than a Mario, a Zelda, a Pokemon. I think that ultimately their ecosystem starts to fall apart.”

Source: Gamasutra


PC Invasion is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author