NEARLY TWO MILLION FANS DOWNLOADED EA SPORTS FIFA 13

Guildford, UK. – Sept. 14, 2012 – Electronic Arts Inc. announced today that anticipation for EA SPORTS™ FIFA 13 has reached record levels—1.99 million people in 73 countries around the world downloaded and played FIFA 13 in the three days after the demo launched earlier this week for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, and PC. This is a 29 percent increase compared to the first three days after the FIFA 12 demo last year. Two weeks from launch, fans around the world have pre-ordered over 875,000* copies of FIFA 13—up 37 percent year over year in Europe and a 62 percent increase year over year in North America.

FIFA 13 is launching to global critical acclaim. It was rated 91/100 and called the “best football game ever” by GamesMaster Magazine in the UK, and earlier this year, the E3 Game Critics chose FIFA 13 as “Best Sports Game” for 2012.

Fans in Europe have the opportunity to get unprecedented six day early access to FIFA 13 beginning Sept. 22 through the EA SPORTS Season Ticket program** and Season Ticket subscribers in North America can begin downloading FIFA 13 on Sept. 21.  FIFA 13 will be available in retail stores on September 25 in North America and September 28 worldwide.

Early access to FIFA 13 Ultimate Team for all returning players*** begins September 18, enabling fans to start building and managing their FIFA 13 Ultimate Team via easportsfootball.com. Players will have access to the auction markets and other features in preparation for the season. In FIFA Ultimate Team fans earn, buy, trade and bid for coveted players to build a team of the world’s best football stars.

FIFA 13 captures the unpredictability of real-world football with breakthrough features like First Touch Control that ensure no two matches ever play the same, and new online services like EA SPORTS Football Club Match Day that completely connect FIFA 13 to the real-world football season. In the FIFA 13 demo, real-world drama such as injuries, suspensions, team form, and media gossip surrounding Manchester City, Arsenal, Juventus, AC Milan and Borussia Dortmund will play out in-game and be reflected through in-game commentary. The FIFA 13 demo is available through Origin™, Xbox LIVE® and PlayStation Network.