Modern Warfare 3 dev wants you to boost the Metacritic user score

Shock! Horror! Stop the presses! Corruption is afoot and its name is Sledgehammer. Annoyed by the hordes (literally… hordes) of 0/10 reviews being posted on the user review section of Metacritic, Sledgehammer Games boss Glen Schofield has taken to Twitter in an attempt to pull it up from the 1.7/10 user score it has currently ‘earned’.
“I don’t usually do this but, if u like MW3 go 2 Metacritic.com & help our user score,” the Tweet reads. “It’s suspiciously low. Be honest but help if u agree.”
Translation: You follow me on Twitter, you must like MW3, go give our game a 10/10. The Tweet has since been deleted following replies that Schofield is trying to artificially boost the game’s score.
Schofield, of course, has since said that he just wants fair review scores.
What has gone wrong with this industry? Specifically anything related to developer and fan response to popular games? This whole situation (and others like it) is so ridiculously immature that it makes the Teletubbies look like politicians and politicians look like intelligent human beings.
So what if the user score is low? Surely any sane person would look at that and laugh it off as the work of a few ‘hardcore’ idiots with some paper-thin grudge against the game. When are the Metacritic user scores not either 0/10 or 10/10? 
Grow up and get back to making games Mr. Schofield. To make this into a public spectacle of us vs. them is incredibly dumb. Those on Metacritic bombing user scores, go and actually play a game. 
For the record, our 8/10 says we think that Modern Warfare 3 is a bit of all right.