All PC gamers will be familiar with the Humble Bundle with its packs of indie games and the pay what you want model. Today IGN has announced they have acquired the Humble Bundle company.
Humble Bindle posted the news this evening confirming the acquisition.
Announcing our biggest bundle ever: Humble Bundle is proudly joining the IGN family! We will continue to bring you all of our humble products, but with more resources and help from IGN.
We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.
We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.
John and I started Humble Bundle from our childhood homes. When our parents found out that our “big idea” was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. Seven years later, thanks to the generosity of over 10 million customers, we’ve now raised $106 million for charity. We are incredibly proud of this figure, of our team, and the Humble community which got us here.
But as far as we’ve come, we know we are just getting started. Even bigger things lie ahead, and we think IGN is the perfect partner to help us get there.
If you like Humble Bundle now, stay tuned, because we’ll have more exciting things to share in the near future.
-Jeffrey Rosen
Co-Founder, CEO
Humble Bundle
Speaking with Gamasutra, IGN’s VP Mitch Galbraith stated that they have no intention of changing the current business model at Humble Bundle. “If it’s not broken, don’t fix it”, said Galbraith. “The idea is just to feed them with the resources they need to keep doing what they’re doing. We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already. Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities”.
Humble Bundle now offers a digital storefront, publishing services, and a monthly subscription service. What will happen to Humble Bundle remains to be seen but there’s usually always changes when there’s an acquisition. It may not happen right away, but things may change in the future. There is also the question of a conflict of interest with IGN’s editorial arm and games published by Humble Bundle. Only time will if this is a good deal for gamers.
